Published on January 27, 2016




Atout France is responsible for promoting the
development of the tourism industry, the country’s largest economic sector.

  • Monitoring and
    Understanding Markets:
     Atout France
    maintains a platform for permanent monitoring and detailed analysis of
    international tourist markets. Market intelligence has been at the forefront to
    support effective strategic business decisions that benefit the industry in
  • Tourism
    Development and Marketing: 
    The Agency brings
    engineering and development expertise in an effort to enhance both the
    competitiveness of French businesses and the attractiveness of destinations.
    The agency also provides support for tourism marketing strategies on both the
    French and the international market. 
  • Quality Assurance
    and Training:
     Atout France works with professionals to outline a reference for tourist
    accommodations ranking. The Agency is also involved in the design of a national
    strategy for training professionals of the industry.

A local, national
and international sphere of activity

Atout France missions are developed through a network of 32 offices located in
28 countries. This unique organisation provides the Agency with a perfect
understanding of international markets and cultures, a key asset for
successfully targeting and relaying the promotional activities of its 1100
partners (businesses, institutions, tourist organizations and

For more information, visit www.atout-france.fr or www.rendezvousenfrance.com



Founded by 15
internationally renowned French chefs, the COLLEGE CULINAIRE DE FRANCE is
actively involved in the promotion of French cuisine and its influence on the
world.The objectives of the association are to represent, promote, and transmit
the identity, diversity, tradition and innovation which are characteristics of
the French gastronomy.

CULINAIRE DE FRANCE aims to communicate the dynamic, the image and the reality
of gastronomy. In the spirit of improving France’s attractiveness, the COLLEGE
CULINAIRE DE FRANCE advocates for professionals in culinary art and for the
influence of French food on society, economy, culture, tourism, and health.

CULINAIRE DE FRANCE launched the “Restaurant de Qualité” category in 2013,
which now includes over 800 restaurants from all over France: passionate
professionals who share the values of the association.





Martell Mumm
Perrier-Jouët (MMPJ) operates as the brand representing the Cognac and
Champagne houses owned by Pernod Ricard Group. Respectively founded in
1715,1827, and 1811, Martell, G.H.Mumm, and Perrier-Jouët enjoy a strong
international reputation dating back to the early years of their foundation.
The three houses’ expertise and savoir faire stem from an enduring legacy of
excellence and refinement passed on from one generation to the other. Today,
the brand is regarded as a symbol of the French way of life.  MMPJ
partnership with the Goût de France/Good France event naturally follows the
brands’ ambition to promote French gastronomy and art de vivre by focusing on
premium authentic products.


Mauviel 1830,
authentic French products, blending tradition and modernity. Mauviel 1830 is a
key player on the market for high-quality cookware for professional chefs and
household cooks. This family business founded in 1830 has been handed down
through seven generations, allowing the excellence and expertise of the brand
to be preserved. For 185 years, the Normandy-based company has been continually
reinventing itself and owes its success as much to innovation as to respect for
tradition. As a flagship cookware manufacturer, Mauviel 1830 strives to promote
the French art of living worldwide. Thanks to its outstanding expertise, the
factory in Villedieu-les-Poêles, near Mont Saint-Michel, has expanded
internationally, conquering many customers throughout the world.



Aéroports de Paris
is responsible for building, developing and operating airport platforms,
including Paris-Charles de Gaulle, Paris-Orly and Paris-Le Bourget. In 2014,
Aéroports de Paris saw almost 92.7 million passengers pass through
Paris-Charles de Gaulle and Paris-Orly, as well as 2.2 million tonnes of
freight and mail and nearly 230 million passengers either directly or
indirectly welcomed through airports managed abroad. Because our airports are
the first point of entry into France and live long in the memory, we are
constantly working to reinvent them so that they can be a modern, living
showcase of all that is best about France and its capital. Aéroports de Paris
is proud to support the positive values of excellence and sharing upheld by
Goût de France/Good France.



All year round,
Air France seeks to bring haute French gastronomy to life on board its
aircraft. By showcasing French cuisine worldwide, Air France is the natural
partner of the "Goût de France/Good France" event. Building on a
unique heritage, Air France maintains culinary traditions that highlight
excellence, pleasure and exclusivity. Air France is constantly enhancing its
products and services, seeking new ways of looking after its customers and to
enrich their dining experience. Menus signed by Michelin starred chefs, finest
selection of wines and champagnes, bespoke table setting... each gourmet moment
is created and served with passion for passengers to discover new flavours
springing from deep within French know-how.




Renault has been a
flagship of French industry for the past 115 years. As the historic birthplace
of the company, France is Renault's principal labour employment area through
its research, engineering and production sites. In order to ensure its
international growth, Renault invests durably in competitive plants adapted to
the markets where it operates. Renault, Dacia and Renault Samsung Motors: with
complementary geographic positions and strategies, the Renault Group's three
brands attract a growing number of customers worldwide.

The men and women working for Renault are guided by the values of boldness,
innovation and passion. Those are the values we are proud to accompany by
supporting French gastronomy and its global outreach through "Goût de
France/Good France".



Michelin is the
global benchmark of food guides for members of the profession and the general
public. For more than 100 years, the Michelin guide has selected the best restaurants
around the world, tested by professional, anonymous and independent inspectors.
Today, the Michelin guide enables every reader to find their ideal restaurant,
whatever their budget or the style of cuisine they are looking for, while
maintaining the same demanding quality standards. Through the awards it
confers, including the famous stars, the Michelin guide highlights new eateries
every year and introduces new culinary talents to the general public. Michelin
is delighted to be a partner of the first Goût de France/Good France event,
which will be an opportunity for French cuisine’s excellence to be celebrated
by everyone, all around the world.



The brand STAUB
has its origins in France – to be more precise in Elsass, a region which is
famous for its cookery and tasty food. STAUB products combine traditional
craftsmanship and modern technology perfectly together. The Cocotte from STAUB
– the first choice of the world’s most prestigious chefs such as Paul Bocuse –
has an under-lid drop structure which ensures that condensed water formed
during the cooking process is consistently basted over the dish being cooked.
Meat stays tender and vegetables are a delight. Aromas and flavors are released
in full intensity and nutritional values are maintained. Whatever you are
cooking, with the sauté pans from STAUB you will always enjoy tasty, flavorsome
and healthy meals!





A key supplier for
France’s gastronomic excellence

The Rungis
International Market is a key player in the French agrifood sectors and the
supplier of the key artisans of France’s culinary excellence. It has a
legitimate, renowned role in the world of gastronomy thanks to the diversity
and quality of its products and the skill of its

It is
situated 7 km from Paris, and in 45 years has become the leading
wholesale market for fresh products worldwide. This unique location, offering
products from around the world, owes its renown to the products of France’s
regions, whose quality supports France’s gastronomic reputation.

Rungis offers the widest range of Controlled Denomination of Origin, Protected
Denomination of Origin, Protected Geographical Indication and label rouge
products, not to mention the organic range which is growing fast. Moreover, as
a “wholesaler for independent traders”, Rungis also promotes the values of
proximity and passing on, guaranteeing the survival of a dynamic local food
retail sector in city centres – shops and markets – and contributing to the
variety of distribution formats.



Created by a
pastry chef for pastry chefs, French chocolate maker Valrhona has been
purveying exceptional Grands Chocolats to gastronomy professionals around the
globe since 1922. The finest chefs and confectioners choose Valrhona for its
extensive aromatic palette, continuously enriched by innovation.

30 years ago,
Valrhona invented Guanaja 70%, the world’s most bitter tasting chocolate. Since
then, it has beautifully embodied our expertise in its fusion of flavors. Every
day, Guanaja continues to inspire through creations limited only by your




 France Médias Monde 


Watch and listen to the world

France Médias
Monde, the group in charge of French international broadcasting, comprises the
news channels France 24 (three languages), the international radio station RFI
(fourteen languages) and the Arabic-language radio station Monte Carlo
Doualiya. From Paris, France Médias Monde broadcasts to the world in 15
languages. Its journalists and correspondents offer viewers, listeners and
Internet users comprehensive coverage of world events, with a focus on cultural
diversity and contrasting viewpoints via news bulletins, reports, magazines and
debates. 66 nationalities are represented among the group’s employees. Every
week, RFI, France 24 and Monte Carlo Doualiya attract more than 90 million
listeners and viewers (measured in less than one third of the countries where
France Médias Monde broadcasts). France Médias Monde new media platforms
attract 23.4 million visitors a month (2014 average. The media had 21.5 million
followers on Facebook and 8.8 million on Twitter in September 2015. France
Médias Monde is also a shareholder and partner of the French-language general
interest TV channel TV5MONDE.




in January 1984, TV5MONDE – the world cultural channel in French – is one of
the oldest cable TV channel and one of the largest 24/7 worldwide.  9
general-interest channels
specific to each continent and TV5 Québec Canada,
broadcast from Montreal.

 2 themed channels: a
kids’ TV channel, TiVi5 USA, and the “Art of Living” channel, TV5MONDE Style.

 With a network of 11 channels
reaching 291 million homes in more than 200 countries and territories, on all
platforms and over-the-top, and localized programming subtitled in 13
languages*, TV5MONDE is able to reach the world’s business and cultural elite
as well as the vast global community of Francophiles. The channels make it
possible to adapt line-ups to time zones, and localize rights and content in
order to strengthen the program listings on each channel. TV5MONDE offers a
wide variety of exclusive subtitled primetime films, world-class sports events,
high-quality documentaries, kids’ programs, cooking and design lessons,
exciting game shows as well as in-depth coverage of international news.

*English, German, Arabic, Korean,
Spanish, Japanese, traditional and simplified Chinese, Dutch, Portuguese,
Romanian, Russian, Vietnamese and French.






About France 24, a France Médias Monde

France 24, the
international news channel, broadcasts 24/7 to 300 million homes around the
world in French, Arabic and English. The three channels have a combined
weekly viewership of 45.9 million viewers (measured in 64 of the 180
countries where the channel is broadcast). From its newsroom in Paris, France
24 gives a French perspective on global affairs through a network of 142
correspondent bureaus located in nearly every country. It is available via
cable, satellite, DTT, ADSL, on mobile phones, tablets and connected TVs, as
well as on YouTube in three languages. Every month, France 24’s new media
platforms attract 13.2 million visits, 12.3 million video views (2014 average)
– 16.4 million visits and 33 million video views in September 2015 – and 18.2
million followers on social media (September 2015). france24.com





About RFI, a France Médias Monde radio

RFI (Radio France
Internationale) is a French news and current affairs public radio station that
broadcasts worldwide in French and in 13 other languages*. RFI is broadcast on
156 different FM frequencies, via medium and short wave relays, on 30 different
satellite signals throughout the world and also on the internet and dedicated
apps. RFI is also broadcast across the globe via more than 1000 partner radios.
It draws on the expertise of its Paris-based editorial teams and unique global
network of 400 correspondents to provide news bulletins and features offering
listeners the means to better understand the world. Some 37.3 million listeners
around the world tune into RFI every week (measured in 37 of the 150 countries
where broadcasts are heard), and its new media platforms attract an average of
9.6 million visits a month (2014 average) – 14 million visits in October 2015 –
while social networks keep 9.8 million followers connected (October 2015). rfi.fr

Cambodian, Chinese, English, Hausa, Mandinkan, Persian, Portuguese, Romanian,
Russian, Spanish, Swahili, Vietnamese




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